The 20x ROAS took one campaign.
The season before it is why it worked.

A pilot campaign, seasonal by design

Studio24 ran its own monthly Garba batches — a baseline of around 50 students. The first season Studio24 brought Maaketing on, the brief was simple: turn the run-up to Navratri into a proper campaign. On top of that existing base, the season closed at 110 entries — active through the festival push, then paused, seasonal by design, until the studio needed it again.

Coming back earlier, aiming bigger

The studio came back for a second Garba season — and this time, planning started months earlier, around June or July, instead of weeks before Navratri. That lead time is what let this season become something bigger than a campaign: a named, ticketed event of its own.

Thangaat

This season's push centered on bringing Thangaat Garba to Nasik — a Mumbai-founded Garba workshop brand with a genuine track record: over a hundred workshops run across India and abroad. Hosting their program was a positioning win on its own, and the hype started from the very first regular 15-day batch: Thangaat posters went up inside ordinary batch marketing, months before the event itself. That first batch alone, across all venues, pulled 60 to 70 entries.

Three ways to book, each one built to nudge people toward committing earlier. It worked — most entries came in ahead of the day-of rate, not at it.

The target for Thangaat itself was 100 entries. It closed at 130.

₹10,000 in, roughly ₹2,00,000 out

Thangaat beat its target by 30%. Counting the regular batches running alongside it, the season closed around 220 entries total — up from the roughly 50-student baseline the studio started from — at an average ticket price close to ₹1,000, since most people paid the regular rate, not the early-bird discount. That puts season revenue at roughly ₹2,00,000, against ₹10,000 in ad spend across the whole campaign.

Twenty times over — on a plan that predicted exactly this: price the ladder to reward early commitment, keep the content constant, and let a recognized program do the rest.

The studio keeps coming back

Two seasons in, and the ambition keeps growing — a single seasonal push became a month of hype-building and a nationally touring Garba program brought to Nasik for the first time. The studio never had to look for anyone else to run it.

"Don't just hire an agency. Hire a team that owns the outcome." — from the original case-study reel, @maa.ke.ting